Wali Kota Minta Semua Instansi Gaungkan Impressive Probolinggo City

image_pdfimage_print

Impressive Probolinggo City. Inilah city branding baru milik Kota Probolinggo yang baru di-launching Dinas Kebudayaan dan Pariwisata (Disbudpar) setempat, Senin (12/11) malam. 

Wali Kota Rukmini pun mengimbau, setiap Organisasi Perangkat Daerah (OPD) segera membuat banner dan memasang logo Impressive Probolinggo City dalam setiap kegiatan. 

“Siapkan banner di setiap kantornya. Buat banner sebanyak mungkin, lalu dititipkan ke instansi vertikal yang ada di Kota Probolinggo. Ukuran dan desainnya harus sama persis, imbauan ini juga berlaku untuk semua kelurahan. Dengan demikian, city branding bisa lebih dikenal seluruh masyarakat,” tegas Rukmini. 

“Selalu pasang logo, ikutkan dalam banner kegiatan baik sosialisasi atau kegiatan di dalam dan luar gedung. City branding tidak boleh dilupakan dan harus diperkenalkan secara luas,” imbuh wali kota, saat ditemui humas, Rabu (14/11) malam. 

Menurutnya, melalui city branding semua potensi yang ada di Kota Probolinggo lebih dikenal baik itu UKM atau pariwisatanya. Tampilan seni budaya selalu ditampilkan saat kunjungan wisatawan, Disbudpar pun telah menyiapkan pelaku seni agar pengunjung lebih terkesan. 

Keberadaan tempat wisata seperti BJBR, Museum, Gereja Merah, Alun-alun atau TWSL diharapkan bisa mendukung dalam mendongkrak pariwisata di Kota Probolinggo. 

Launching Meriah

Launching Impressive Probolinggo City digelar begitu meriah di Orin Hall and Resto dengan menghadirkan Ghea Indrawari (Ghea Idol). Selain launching, acara malam itu juga ada penyerahan Lomba Foto Sadar Wisata gelaran Disbudpar. 

Kepala Disbudpar Tutang Heru Aribowo mengatakan, launching ini untuk menyosialisasikan Impressive Probolinggo City atau Kota Probolinggo yang Mengesankan kepada berbagai pihak. Serta, menjadikan city branding sebagai media promosi yang berkesinambungan.

City branding ini, kata Tutang, merupakan bentuk hasil kerjasama Bappeda Litbang dan Disbudpar dalam merumuskan dan memperkenalkan city branding Kota Probolinggo. “(City branding) Sebagai media promosi strategis dan dimanfaatkan berbagai sektor pendukung lainnya. Ke depan, akan dioptimalkan dalam penyelenggaraan event dan lainnya di Kota Probolinggo,” katanya. 

Sementara itu, Sekda Bambang Agus Suwignyo menuturkan rasa bangganya bahwa Kota Probolinggo memiliki potensi yang berlimpah, dukungan prasarana yang memadai. Serta, sarana aksesibilitas strategis baik dari jalur darat maupun laut. 

Sejak 2011, Kota Probolinggo menjadi kota tujuan wisatawan kapal pesiar internasional. Wisatawan terus berkunjung dan menikmati keindahan serta kerahaman masyarakat Kota Probolinggo. 

“Hal itu menunjukkan bahwa Kota Probolinggo nyaman dan aman untuk dikunjungi serta memberikan kesan mendalam bagi wisatawan,” kata Bambang Agus. 

City branding diharapkan mampu menginspirasi semua pihak. Khususnya dalam memberikan pelayanan optimal kepada wisatawan serta menjadi media promosi ampuh dalam meningkatkan angka kunjungan wisatawan ke Kota Probolinggo. (famydecta/humas)

Mayor Ask To Spread “Impressive Probolinggo City”

Impressive Probolinggo City. This is the new city branding of Probolinggo City launched by the Culture and Tourism Agency (Disbudpar), on Monday (12/11) night.

Mayor Rukmini also appealed that every Regional working units (OPD) immediately made a banner and put the logo of Impressive Probolinggo City in each activity.

“Please prepare banner in each office. Make it as many as possible, and then place them into vertical agencies in the city of Probolinggo. It must have the same design and size, this also applies to all villages. Thus, this city branding will be known by the people, “said Rukmini.

“Always put the logo in all activities banner. City branding should not be forgotten and must be widely known, “added the mayor on Wednesday night (14/11).

According to her, through city branding all the existed potential whether the local product or the tourism will be known more. The cultural arts are always performed in tourists visit, and Disbudpar has prepared art actors to impress the visitors.

The existence of tourist attractions such as BJBR, Museum, Red Church, Alun-alun or TWSL is expected to support in boosting tourism in Probolinggo City.

Great Launching

The launch of Impressive Probolinggo City was held at Orin Hall and Resto by presenting Ghea Indrawari (Ghea Idol). In addition to launching, the event also presented the Tourism Awareness Photo Contest.

Head of Disbudpar Tutang Heru Aribowo said, this launching was to socialize the city branding of Impressive Probolinggo City to all parties, and, use it as a continuous promotional media.

This City branding, said Tutang, is collaboration between Bappeda Litbang and Disbudpar in formulating and introducing the city branding city of Probolinggo. “(City branding) is as a strategic promotional media and is utilized by various supporting sectors. In the future, it will be optimized in organizing events of Probolinggo city,” he said.

Meanwhile, Regional Secretary Bambang Agus Suwignyo was proud that Probolinggo City has abundant potential, adequate infrastructure support, and the means of strategic accessibility both from land and sea routes.

Since 2011, Probolinggo City become a tourist destination for international cruise ships. Tourists keep visiting and enjoying the beauty and the hospitality of the people.

“It shows that Probolinggo City is comfortable and safe to visit and gives a deep impression to tourists,” said Bambang Agus.

City branding is expected to inspire all parties. Especially in providing optimal services to tourists as well as being a great promotional media in increasing the number of tourist coming to Probolinggo City. (unofficial translation/hariyanti)

 

 

Leave a Reply

Your email address will not be published.