Wali Kota Minta City Branding Lebih Mengena

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Jum’at (24/2), Wali Kota Probolinggo Hj. Rukmini menandatangani nota kesepahaman dengan Universitas 17 Agustus (UNTAG) Surabaya. Acara yang berlangsung di ruang tunggu kantor Wali Kota tersebut dihadiri oleh beberapa Kepala SKPD. Di pihak UNTAG dihadiri oleh 9 orang, dipimpin oleh Wakil Rektor II, RA Retno Hastijanti.

Rukmini dalam kesempatan itu mempersilahkan pihak SKPD dan UNTAG untuk menjajaki kerjasama diberbagai bidang. “Banyak hal yang mungkin bisa dikerjasamakan. Saya ingin Kota Probolinggo itu punya city branding yang bisa diingat siapa saja. Kita punya bangunan bersejarah yang lumayan banyak. Mungkin nanti dari situ bisa jadi brand Kota Probolinggo”, harap Wali Kota.

Wali Kota juga menginginkan adanya pendampingan UMKM. “Kita punya piutang Rp. 1,2 milyar di UMKM. Uang untuk kredit kita titipkan ke dua bank, Rp. 5 milyar. Saya harap ada pendampingan UMKM, sehingga mereka mampu menjalankan usahanya, juga mampu melunasi kreditnya ke Pemerintah”, ungkap Rukmini.

Retno menegaskan bahwa kehadirannya merupakan tindak lanjut dari pembicaraan yang sudah sering dilakukan antara UNTAG dengan Pemerintah Kota Probolinggo. Selain Wakil Rektor, Retno juga bertugas sebagai tim ahli Wali Kota Surabaya. Menyikapi permintaan Rukmini soal city branding, Retno mengaku akan mempelajari lebih lanjut soal Kota Probolinggo.

“Kami akan pelajari, apa yang akan diangkat menjadi brand Kota Probolinggo” tegas Retno. Terkait dengan UMKM, retno mempertanyakan kenapa sampai bisa ada kredit macet. “Harusnya mereka mampu membayar. Untuk itu mereka harus didampingi. Manajemennya harus diperbaiki”, ungkap Retno. (@abdurhamzah)

 

Friday (24/2), Prooblinggo Mayor Rukmini has signed an MoU with University of 17 Agustus, Surabaya. The event held in the transit room of the mayor was held by several heads of working units. From the university, 9 representatives led by Vice Dean RA Retno Hastijanti attended the event.

Rukmini, in this opportunity gave a chance for the working units to have cooperation with the university in any fields. “Many things can be done between the two sides. I have a desire that Probolinggo city will have a city branding that anyone can remember. We have a lot of historical buildings. We can start from there,” said the mayor.

The mayor also expects the university to give the city a guidance on small and medium entreprises. “We have 1.2 billion rupiahs of debt in the enterprises. The money for debt is distributed to two banks as much as IDR 5 billion. I hope that there would be any guidance from the university to help the entreprises so that they can develop their businesses and pay their debt to the government,” Rukmini said.

Retno stated that her presence to the city was following the discussions that have been made before between the two sides. Besides as a Vice Dean, Retno is also the expert team for Surabaya Mayor. Related to Rukmini’s demand on city branding, Retno said that she will learn more about Probolinggo city.

“We will learn more about the city to explore the city brand,” she said. Related to small and medium entreprises, Retno was asking about how could be any bad debt in the city. “They should afford to pay their debt. That’s why they need to be guided. The management needs to be fixed,” said Retno.

 

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