Launching Produk Ekspor Ke Jepang (Launching of ExportedProduct to Japan)

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                Industri Kecil Menengah (IKM) Kota Probolinggo terus berkembang memasarkan produknya. Seperti yang dilakukan perusahaan dagang (PD) Sojera Swajaya yang mengekspor produknya hingga ke negeri sakura, Jepang. Selasa (20/3), Walikota Probolinggo Rukmini menghadiri launching ekspor 27 ribu pakaian tersebut.

              Small and Medium Enterprises (SMEs) of Probolinggo city spread their product, just like what the trade company of Sojera Swajaya did, they exported their products to the country of Sakura, Japan. On Tuesday (20/3), The Probolinggo Mayor, Rukmini attended the launching of 27 thousand of exported clothes to Japan.

                Diketahui, PD Sojera Swajaya sudah mengekpor baju ke Jepang dan India sejak tahun 1992 lalu. IKM yang dipimpin Sutiyah ini, kini memiliki hampir 3000 pegawai yang tersebar di Bangil, Lumajang dan Probolinggo.

                As it is known, Sojera Swajaya has exported the clothes to Japan and India since 1992. This SMEs which is led by Sutiyah, now has almost 3000 employees that is spread in Bangil, Lumajang, and Probolinggo.

                Upaya meningkatkan kualitas dan perluasan jaringan pemasaran ini didukung penuh oleh Walikota Probolinggo. “Saya sangat mengapresiasi pengiriman produk Sojera Swajaya sudah sampai ke Jepang. Kami hadir disini karena ingin melihat secara langsung proses pengirimannya,” tutur Rukmini.

                The effort to increase the quality and to widen the marketing network is fully supported by the Probolinggo Mayor. “I am very give the appreciation for the exported products to Japan. We are here now because we want to see directly the process of the delivery,” said Rukmini.

                Pada kesempatan itu, Walikota Rukmini pun menginformasikan kepada seluruh pelaku IKM agar terus meningkatkan kualitas produknya. Kemudian memulai pemasaran dari beberapa kegiatan, misalnya event gelaran pemkot yaitu Semarak Pagi Kecamatan (SPK) yang dihelat 10 kali dalam setahun. (fa)

                On this occasion, mayor Rukmini suggested to all SMEs to increase their quality products, and began to sell their products on some occasions, such as in the governmental activities,  that is Semarak Pagi Kecamatan (SPK) which is held for 10 times a year.

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